Case studies

Strategy, transformation
& innovation.

Explore business decisions through evidence, strategic choices, and practical execution plans. Developed from consulting studies, postgraduate assignments, and research, with each study’s scope and contribution made explicit.

10–13 of 13 case studies

A progression of Nokia phones beside a connected digital ecosystem.

Innovation strategy / Platform competition / Organisational design

Nokia: Fund the next business before the core stops paying

A retrospective innovation strategy translating Nokia’s smartphone transition into practical choices about protected investment, ecosystem readiness and evidence-led experimentation.

5 min readRead case study
Formula One cars on track beside a fan race-data dashboard.

Digital strategy / Customer experience / Ecosystem governance

Formula One: Turn fan attention into a stronger digital business

A rights-aware growth strategy connecting fan understanding, digital monetisation and accountable ecosystem governance.

5 min readRead case study
A global payments map with a laptop and mobile payment interface.

Localisation strategy / Customer onboarding / Responsible AI

Airwallex: Scale local relevance with accountable AI

A four-layer localisation strategy connecting customer language, payment choice, domestic infrastructure and controlled financial workflows.

5 min readRead case study
A mother and child in a rural setting beside a mobile nutrition service concept.

Social innovation / Inclusive service design / SDG 2

Santal Nutrition Connect: Design an inclusive last mile for nutrition

An offline-first service proposal linking local food knowledge, community participation and existing maternal and child nutrition services.

5 min readRead case study