SAFFRON ROUTE FOODS PVT. LTD. (fictional) - MALAYSIA MARKET ENTRY CASE
Files
 01_Market_Assessment.docx          Industry, segment, competitor and regulatory analysis
 02_Market_Sizing_Model.xlsx        TAM / SAM / SOM model (change blue inputs on 'Assumptions')
 03_Entry_Strategy_Evaluation.docx  Four entry modes compared, recommendation, roadmap, risks
 04_Financial_Model.xlsx            5-year model, 3 live scenarios, entry-mode comparison, scorecard, sensitivity
 05_Executive_Recommendation_Deck.pptx  15-slide consulting deck
Notes
 - Colour code in workbooks: blue = input, black = formula, green = cross-sheet link.
 - Sourced data: DOSM population/ethnicity (2026), JAKIM halal rules, e-commerce survey data. Per-capita spend, affinity,
   price indices, margins, distributor terms and FX rates are judgements: validate before any investment decision.
 - Sensitivity sheet values are pasted from re-running the model (not live). SAM/SOM rows in 04 are pasted from 02.
 - Competitor names are examples for archetypes; verify positioning and prices with a shelf audit.
