MALAYSIA MARKET-ENTRY FEASIBILITY ASSESSMENT
Indian enterprise-software company entering Malaysia | prepared 14 October 2026

CONTENTS
01_Market_Entry_Consulting_Report.pdf        29-page report: market, competition, segments, regulation,
                                             entry strategy, financials, risk, roadmap, recommendation
02_Executive_Investment_Recommendation.pdf   2-page Board paper
03_Three_Year_Financial_Model.xlsx           16-sheet model, ~4,900 live formulas, zero errors
04_Supporting_Charts/                        all report charts as PNG

WHERE EACH REQUESTED DELIVERABLE LIVES
Market sizing and segmentation   Report sections 3 and 5  |  Workbook: Market_Sizing, Segmentation
Competitor benchmarking          Report section 4         |  Workbook: Competitors
Entry-strategy comparison        Report section 7         |  Workbook: Strategy_Compare
Three-year financial model       Report section 8         |  Workbook: Model_A/B/C/B_Plus, IRR_Calc, Sensitivity
Risk assessment and roadmap      Report sections 9-10     |  Workbook: Risk_Register, Roadmap
Executive recommendation         Report section 11        |  02_Executive_Investment_Recommendation.pdf

HEADLINE RESULT
CONDITIONAL GO on Option B+: partner-led, stage-gated entry with four conditions precedent.
As first drawn, no entry mode clears a 12% hurdle (Base NPV: Direct -RM2.6m, Partnership -RM0.5m,
Distributor -RM3.9m). With the four conditions secured, the partnership plan gives Base NPV RM5.7m,
IRR 28.5%, peak cash at risk RM6.8m, break-even at 70% of planned volume.

PLEASE READ BEFORE RELYING ON THE NUMBERS
1. The client is an ILLUSTRATIVE mid-sized Indian ERP vendor (no client data was supplied). Replace the
   RM12m risk-appetite placeholder, prices and cost inputs on the Assumptions sheet with actuals.
2. Official data (DOSM establishment counts, GDP, tax rates, regulatory dates) are sourced. Funnel
   percentages, sales productivity, prices and scenario probabilities are judgements, flagged in yellow
   on the Assumptions sheet and listed with a validation plan on the Sources sheet.
3. All value arises after Year 3 (3-year NPV is negative for every option). The Year 4-6 growth fade is
   a judgement; the workbook shows NPV with and without it.
4. Items marked "verify" (e-invoicing relaxation dates, foreign equity position, Employment Pass
   thresholds, loss carry-forward) had conflicting or secondary sources. Confirm with Malaysian counsel.
   The report is not legal, tax or investment advice.
5. Sensitivity tornado, break-even and path-to-value tables in the workbook are static snapshots
   (a staleness check on the Dashboard turns red if inputs change). WACC x growth grids and the FX
   table are live. Change inputs on the Assumptions sheet (blue cells) and everything else recalculates.